Ann Summers

Excellent lingerie and love toys

Ann Summers launched shop on Salesforce Commerce Cloud

Ann Summers launched the UK's most trusted online adult store on August 17th, 2015. BE EXCELLENT migrated the existing shop from their full-service solution and integrated it in the new Salesforce Commerce Cloud (formerly Demandware) environment in just six months.

Ann Summers’ online assortment covers over 27,000 products, featuring the fields of lingerie, swimwear, cosmetics and adult toys.


27 000





In addition to their large selection, Ann Summers’ online shop also offers several delivery options. As a result, the customer can choose between an anonymous delivery to their desired address or the option of having their ordered items delivered and picked up via "click & collect" in one of the 138 brick and mortar stores.

BE EXCELLENT’s team developed the whole shop using responsive design, so that all the shop content flexibly adjusts to the user's device - tablet, smartphone and desktop - and offers an extraordinary user-friendly shopping experience.

In addition, the expert team of BE EXCELLENT integrated the following functionalities and third-party providers:

  • Payment solution
  • Express checkout and standard PayPal
  • Reviews and ratings
  • Address lookup for the UK market
  • Rich media
  • Personalization, testing and segmentation
  • Cross-border fulfilment