PLANET PARFUM GOES LIVE
Up to that point, Planet Parfum only sold its items offline and their team needed comprehensive up-skilling of e-commerce know-how. Therefore, one of the biggest project challenges for BE EXCELLENT (part of Dept) was providing comprehensive coaching, project definition and consulting preceding the implementation.
Launch after only six months
This also required structured coordination and close co-operation with involved technology partners as well as clear definitions of essential business processes.
The ambitious target – a launch before the start of the Christmas sales – was achieved. The shop went live on the 25th November of 2014 after a rapid implementation time of only six months. BE EXCELLENT integrated core functionalities such as payment, logistic, ERP (SAP), CRM, PIM and social media into the platform.
SATISFIED CUSTOMERS ON ALL CHANNELS
To provide higher customer-friendliness, a variety of delivery options such as home, in-store, packet shops and pick-up points are on offer. Customers additionally have multiple opportunities to redeem and use gift cards.
The in-store shopping experience is mirrored online; customers may request product samples of their choice. Additionally, a lifestyle and beauty blog provides interested shoppers with useful information.
PLANET PARFUM SAYS:
“When we first decided to launch a brand new website, paired with an e-shop, in 6 months’ time, I told to myself … The bet is on, but it’s going to be one hell of a challenge!
We then decided to collaborate with BEE: experience, flawless organisation, wise counsel, help in defining and choosing priorities, close collaboration with various partners, and finally great knowledge of Salesforce Commerce Cloud platform … and 6 months later, against all odds, we were live!
The launch was a great success and the website was born without major bugs. The outcome wouldn’t have been such a success without the energy and commitment of Planet Parfum team and without the professionalism of BEE.
We are pleased to continue to develop our website with BEE and to benefit from their expertise to further optimise our e-shop. The story is not over yet..."
Head of Digital, PLANET PARFUM