Global product excellence
For the perfect grilling experience
Weber launched their new brand site, with integrated Salesforce Commerce Cloud (formerly Demandware) online shop, in Germany and Austria at the end of March 2016 – after an implementation period of just three months. Dutch roll-out commenced in July 2016 and step wise roll-outs continue to further European markets. Online shops in APAC and America will launch in the beginning of 2017.
The new launch allows Weber to close the circle on the ultimate brand experience. Weber's unique BBQ lifestyle moments can now be seamlessly experienced across all channels. Brand touch-points from local dealers to digital are all intrinsically linked. Digital and in-store experiences are interconnected.
The online range, which includes more than 580 barbecue and accessory products, will additionally be complimented by service offers like grill recipes, "Tips & Tricks" and "The Grill Academy". Customer service systems; like personal product registration and "Weber ID", have also been integrated.
BE EXCELLENT developed a feature with which different grills from the same category can easily and quickly be compared – to simplify information search, as well as product selection for BBQ fans. Customers as a result receive all product-specific information, such as; price, color, availability, functions and technical data in the form of a well-organized table.
The product detail page displays customer ratings and availability, as well as compatible product sets and accessories. The detail page of some grills may also include a product specific video – which explains in detail the benefits and functionality of the product.
The shop was designed according to responsive web design principles. The high degree of usability is therefore reflected in the compatibility with different devices, making it easy to use with smartphones, tablets, laptops and desktops.