News

16. June 2017

Innovations, Cocktails and Conversation - That was XChange 2017

After three stunning days in Denmark's capital, the BE EXCELLENT team is back in the office and still delighted by so many great experiences and conversations. We attended the Salesforce XChange Conference Europe which took place from the 12th to 14th June 2017 at the Tivoli Congress Center in Copenhagen.

BE EXCELLENT was a Gold Sponsor of the retail event of the year. We heartily welcomed numerous visitors at our booth and demonstrated our concept around the 360° customer journey.

A large audience also attended our exciting presentation on "A 360° Retail Journey Using Integrated Architecture of Different Salesforce Clouds". Our expert Colin Roets and Birkenstock's representative Oliver Hoeck presented some interesting insights into the digital strategy of the popular shoe label Birkenstock.

Another special highlight of this year's XChange was our excellence Showroom, which moved exclusively to Copenhagen. In our interactive fashion showroom, visitors could experience innovative concepts and technologies of integrated retail, such as on-demand e-commerce, sales and marketing automation, customer experience management and mobile payment management. The showroom was only ten minutes from XChange by car and was visited frequently by interested partners and industry delegates.

As good ideas come easier with tasty food and refreshing drinks, we arranged our own special opening to XChange and invited our customers and partners to a "Cocktails and Conversation" event in our showroom on Monday, 12th of June. Thanks to everyone who made this night so special, we had a wonderful and inspiring time!

Now that we're back, we are fully enthusiastic and ready to work with the new input we've got at the XChange. And of course, we are already looking forward to next year's event – BE EXCELLENT will be there!

Thank you!
We would like to thank all BE EXCELLENT team members who were involved in the preparation and on-site organisation. Special thanks to our interior designer Jörg Federbusch who made our visions come to life and turned an empty and unremarkable place in Copenhagen into our fancy excellence Showroom overnight. All of you contributed so much to the success of the XChange! It's a pleasure to work with you.