CONTENT DRIVEN E-COMMERCE

Excellent in content driven e-commerce

An information system - clear and accessible

All retailers understand that communication and social interaction are key influencers in people’s buying habits. The important elements in marketing communication are engaging experiences, clear and accessible information and input from other people.

Content driven e-commerce provides for long-term customer relationships: Non product-related content engages customers and prospects with your brand emotionally. Dynamic content slots enable marketers to distribute photos, videos, background stories, etc. precisely according to the customers’ preferences and consumer behaviour, enabling a highly individual customer experience.

AIM OF CONTENT DRIVEN E-COMMERCE

  • Differentiate and identify the brand and products
  • Increase customer preference and usage
  • Boost trust and loyalty
  • Enable the brand and products to be more diversely conveyed
  • Engage, entertain and convince customers
  • Provide clear and easily accessible product information

PHASES

I. 

Consideration

Content management systems with the tools to create rich engaging branded content, but focused around production and content delivery.

Content Management System

About FirstSpirit

SERVICES SUMMARY

  • Rich content customer experience
  • Greater control of e-commerce touch-point messaging
  • Consistent brand usage and concepts through multiple channels
  • Brand heavy product communication increases conversion and turnover
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II. 

Evaluation

Product information management systems that provide rich, wide-ranging and detailed product information for all channels.

Product Information

About InRiver

SERVICES SUMMARY

  • All product information in one place
  • Manage all channels simultaneously
  • Tailor your product views for each channel
  • Save time and money with very visual and easy use
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III. 

Conversion

E-commerce platforms that provide online store capability with the focus on product search, rapid display and transactional conversion.

E-Commerce on-demand

About Salesforce Commerce Cloud

SERVICES SUMMARY

  • Speed and Agility
  • Continuous Innovation
  • Scalable, Secure and Reliable
  • Superior Growth, Superior Economics
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ADVANTAGES

  • One customer touch-point. No umbrella navigation between company sub-sites. No drop-off from brand messaging to product detail page.
  • BE EXCELLENT (part of Dept) together with our partners have combined best-of-breed solutions into a seamless integration.
  • Salesforce Commerce Cloud acts as a single customer touch point - a customer journey hub.
  • The FirstSpirit CMS does not deliver content as a separate site - instead it delivers messaging content directly to the Salesforce Commerce Cloud e-commerce platform to display "in-store" - and to all other channels as well.
  • Marketers, creatives and other content providers still have all the editorial and creative controls they come to expect. inRiver PIM enables multi-channel commerce professionals - by radically facilitating the creation, maintenance and distribution of perfect product information to multiple sales channels in multiple languages.
  • Smoothly integrated into Salesforce Commerce Cloud it presents customers highly accurate, searchable and comparable product information that is consistent throughout all channels.