Ann Summers

Excellent lingerie and love toys

Ann Summers launched shop on Salesforce Commerce Cloud

Ann Summers launched "UK's most trusted online adult store" on August 17th, 2015. BE EXCELLENT (part of Dept) migrated the existing shop from their full-service solution and integrated it into the new Salesforce Commerce Cloud environment in just six months.

Ann Summers’ online assortment covers over 27,000 products, featuring the fields of lingerie, swimwear, cosmetics and adult toys.


27 000





Individual delivery

In addition to their large selection, Ann Summers’ online shop also offers several delivery options. As a result, the customer can choose between an anonymous delivery to their desired address or the option of having their ordered items delivered and picked up via "click & collect" in one of the 138 brick and mortar stores.

Shopping on all devices

BE EXCELLENT’s team developed the whole shop in responsive design, so the entire shop content adjusts flexibly to the user's device - tablet, smartphone or desktop - and offers an extraordinary user-friendly shopping experience.

Features for success

In addition, the expert team of BE EXCELLENT integrated the following functionalities and third-party solutions:

  • Payment solution
  • Express checkout and standard PayPal
  • Reviews and ratings
  • Address lookup for the UK market
  • Rich media
  • Personalisation, testing and segmentation
  • Cross-border fulfilment