Excellent cosmetics

From zero to hundred in no time

BIPA´s online shop went live in June 2011 after an integration turnaround that took only 6 months. At the same time BIPA successfully implemented the targeted omni-channel strategy. The drugstore generates the perfect fit between online and offline worlds through features such as click & collect, BIPACard or the cross-channel live evaluation of the shopping cart. BE EXCELLENT (part of Dept) implemented all these features.

Go-live (months)


3rd-party supplier


BIPA's omni-channel strategy

BIPA´s customers have the opportunity to pick up their online ordered beauty items in their selected store. With BIPACard, which is useable in the stores as well as in the online shop, clients receive numerous shopping advantages, such as attractive purchasing activities or shopping bonuses. Offered promotions and articles are consistently priced – both online and offline.

user-friendly online shop with added value

BE EXCELLENT integrated a centralised authentication provider to increase usability. This allows BIPA´s customers to use several partner offers, such as cewe, with the same account.

The site offers substantial added value by featuring a real-time availability query of products that are obtainable in the stores.

All items are also purchasable via the mobile shopping channel. BE EXCELLENT adjusted the layout of the shop for mobile devices and has linked the existing business processes with the mobile shopping application.

Our services for a whole new shopping experience

BE EXCELLENT’s services comprised:

  • Business and strategy consulting
  • UX conception and architecture
  • Creative design
  • Engineering of all features
  • Integration and training of the e-commerce organisation

The Salesforce Commerce Cloud platform that was used in the project has been successfully deployed by many cross-sector companies.

Features for success

BE EXCELLENT´s e-commerce team has integrated over 50 interfaces for BIPA. A few examples are:

  • Payment white label-solution (payment options for clients are credit card, Sofortüberweisung, invoice, EPS online transaction, Paybox)
  • Online marketing (newsletter, marketing campaigns, etc.)
  • Web analytics
  • Loyalty program
  • Responsive web design
  • Integration of social media networks
  • Integration of an authentication provider
  • Recommendation engine
  • Remote login
  • Live-price-update