By Malene Birger

Excellent premium fashion

Luxury brand uses Salesforce Commerce Cloud e-commerce platform

By Malene Birger, a subsidiary of the IC Group A/S, has successfully launched their new online shop on the cloud-based Salesforce Commerce Cloud platform on March 9th, 2015. Since the go-live the international luxury fashion brand manages its online shop independently, including logistics and customer support. Now, the company has full operational capabilities and can easily and quickly adapt to evolving market behaviour.







User-friendly brand experience

The new shop has been developed using responsive web design methodologies, new SEO functionalities have been incorporated and thereby customer experience and brand awareness have been improved.

Features for success

Furthermore, BE EXCELLENT (part of Dept) implemented their self-developed OMS module, which has been seamlessly integrated into the Salesforce Commerce Cloud platform. Besides the integration of CRM and product information management system, BE EXCELLENT implemented a plugin facilitating the return management.