Excellent surf clothing & equipment

The ultimate branded shopping experience for surfers

All O’Neill shop sites went live simultaneously on the new Salesforce Commerce Cloud platform in February 2014. The existing content of the brand portal has been integrated into the new online shop to enhance the unique brand and customer experience. The intuitive and targeted sales process, including the quick check out feature, allowing for efficient and fast ordering, achieves an increased conversion rate. Moreover, O ́Neill has recorded an increase in repeated buys.

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More satisfied customers - more repeated buys

Martijn van Egmond, European e-commerce Manager, comments: „We see an increase in repeated buys and we now finally have the capability to manipulate activity on our website – we have our control back.“

Product presentation for discerning customers

Additionally, a tablet first approach and the optimized mobile version boosted overall sales numbers from mobile devices. O’Neill puts a strong focus on providing the customers with rich product information.The surf pioneer therefore adds details, e.g. product videos and icons to visualize technical functionalities, such as weight, insulating property or water resistance, to the basic product information.

OMS Light - the individual business manager

Another highlight is the implementation of the OMS Light, a Salesforce Commerce Cloud Business Manager extension developed by BE EXCELLENT (part of Dept), allowing for easy order management across all channels.

Relaunch increased revenues

The relaunch of the websites has been a great success for O ́Neill. Martijn van Egmond explains: „During our first 6 months we have seen double digit growth comparing to our performance last year. We are confident this will increase more with BE EXCELLENT ́s support on improving the conversion capability of our web shop.“

O´Neilll Says


“BE EXCELLENT has been a great partner for us both during and after the launch of our new web shop. They are thorough and make sure they understand 100% what they need to do before they start working. This approach saves both time, money and leads to better results. They are pro-active and challenge whether something we think of is the best solution, that is how we like to work!”

Martijn van Egmond
European e-commerce Manager, O´NEILL