Online Golf

Excellent golf equipment

Leading online-only retailer with new online shop

Online Golf´s online shop went live on the Salesforce Commerce Cloud platform in March 2013. Online Golf launched country specific shop sites for UK, Germany, Denmark, Sweden, France, Italy and region EU, each with payments in local currencies and delivery to more than 22 countries. Golf shoppers can buy their favourite products on the desktop shop as well as mobile. The mobile shop version allows customers for researching products and ordering directly by smartphone at any time – in any place.







Features for success

Our BE EXCELLENT (part of Dept) e-commerce specialists have not only built the very complex technical infrastructure of American Golf’s multi-channel architecture, but also integrated a broad variety of functionalities and third-party providers:

  • Payment via credit card, PayPal and other local payment methods, e.g. Sofortüberweisung and GiroPay in Germany or iDeal in the Netherlands
  • Integration of an anti-fraud-platform
  • Product reviews and recommendations
  • Integration of a personalisation engine
  • Integration of loyalty points program
  • Integration of gift vouchers
  • Several affiliates, e.g. price comparison portals


“We can now expand our online business with confidence that we can support a growing customer base, and adopt innovative new features easily to keep one step ahead of the competition.”

Pat Foley
Head of e-commerce, AMERICAN GOLF