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Panasonic builds up its e-shop presence

Six additional country sites have been rolled out since BE EXCELLENT (part of Dept) was selected by Panasonic Europe to support its e-commerce operations. Also, a partial redesign and comprehensive relaunch took place. The relaunch happened in May 2014. Panasonic Europe customers can now seamlessly navigate between Panasonic ́s CMS-website and the online shop sites, searching and shopping products from their mobile devices.



shop sites


3rd-party supplier


New tools for a modern shop system

Payment integration has been significantly extended as part of the relaunch through the alteration of the WorldPay integration and the addition of UniCredit. PayPal is now available in almost all of the European shops. BE EXCELLENT additionally integrated SAP, a PIM module, newsletter and a tracking tool.

Panasonic and BE EXCELLENT - a great team

David Farrell, Manager Business Support e-commerce at Panasonic, comments: „During the various projects, BE EXCELLENT has consistently provided expert advice to us, and has always been available to support us after go-live. They have been strongly involved in the customisation of our web shops and also of the interfaces to third-party applications that we use at Panasonic to provide an overall invaluable service to our internal and external customers.”

Single-sign-on improves shopping experience

BE EXCELLENT optimised Panasonic´s authentication systems process for the online shop, newsletter, product registration site and Lumix G community site by integrating a single-sign-on solution. Now, customers only need to register for one of the three systems to have access to the others – without re-authentication. Single-sign-on saves time and increases security.

Panasonic says


“BE EXCELLENT and Panasonic e-commerce team have successfully collaborated and delivered multiple, beneficial e-commerce solutions to Panasonic Business Divisions, which have helped them to increase sales and brand awareness of Panasonic products and accessories.”

David Farrell
Manager Business Support – e-commerce, PANASONIC