News

20. July 2015

Engelhorn enhances online shop by adding „Login and Pay with Amazon“

Engelhorn, a German fashion department store, offers their clients the possibility to use their Amazon accounts to login and purchase on the Engelhorn online store.

For the store customer this means more flexibility and less hassle. Customers with an existing Amazon account can use it directly – without the requirement of registering separately with the shop.

All account details, such as delivery addresses and payment methods are directly delivered to the shop. Amazon exclusively handles payments.

Uptake was phenomenal. After only a few days a fifth of all customers where using “Login and Pay with Amazon”.  

BE EXCELLENT, in close co-operation with Amazon, developed a customer friendly and secure solution that is tightly integrated into the Demandware e-commerce platform.

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