26. April 2018
Lechuza blossoms with its new and improved online world
The high-quality and innovative garden equipment of the Brandstätter brand – Lechuza – is now online with a new look. Lechuza relaunched their new online shop yesterday, and followed their sister company Playmobil, after their successful relaunch in 2016.
Lechuza asked BE EXCELLENT (part of Dept) to adapt the previous shop to the latest standards. Optimisation of the user experience was a key focus during this process. The site is responsive because Lechuza wanted to meet customer expectations and support the visitors' increasing mobile use of the Internet. BE EXCELLENT has architected the entire website using Responsive Web Design principles, so that all shop content is automatically adapted to the respective screen resolutions – for smartphone, tablet or desktop.
Lechuza generates a holistic brand experience with the new website because user-oriented content – called 'theme worlds' – go perfectly together with the product variety. Stronger integration of content around planting, watering, care & co. represents the ideal symbiosis to the online offer – consisting of more than 1,500 product variants – for all plant lovers.
BE EXCELLENT also improved shop usability. Customers are now automatically forwarded to the right country shop, registered buyers are guided quickly through the "Quick Checkout" purchase process and BEE furthermore optimized the "search as you type" search functionality. The PON calculator now automatically calculates the amount of substrate required for plants and table vessels that are added to the cart.
All adaptions related to the relaunch have been live in 11 languages and in 25 countries worldwide.
BE EXCELLENT was responsible for project consulting and implementation throughout the project.
Check out their new website::
Read the complete case study soon: