15. August 2018

Tiger of Sweden launches redesigned e-commerce site

Tiger of Sweden is an exclusive premium brand standing for luxurious fashion. Their revamped online shop was launched last week, providing an experience that is symbolic of their 115-years success story as well as their future of the iconic Swedish fashion brand.

Tiger of Sweden's Creative Director, Christoffer Lundmann, commented on this: "The new visual identity, the logo, the campaigns – it's about defining that new mood, which is inspired by our heritage and a century's worth of values and outward-looking attitude."

In addition to the exciting new look and feel, the online shop also offers more brand content for the fashion-conscious customer. There is now the opportunity to learn more about the label and the genesis of the current collection through the stories and collection pages section. Furthermore, the experts at BE EXCELLENT (part of Dept) optimised the navigation and product presentation on the detail pages, with the objective to reduce bounce rates and to make the ordering process faster and more efficient.

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