25. April 2018

Top performance on the lawn and in the net – OUTFITTER’s new online shop is live

OUTFITTER is a multi-channel retailer and one of Germany's leading providers of sporting goods in the field of football, running and team sports. They have chosen Salesforce Commerce Cloud as their online shop platform. BE EXCELLENT (part of Dept) was responsible for Salesforce Commerce Cloud integration, project consulting, implementation and training.

Salesforce's cloud-based store platform delivers performance, flexibility and scalability, and is therefore the perfect choice to drive OUTFITTERS' growth strategy.

In only a few months, BE EXCELLENT migrated the previous shop to the new system and made it possible for OUTFITTER to go live in the German and Austrian market. The online product range covers over 15,000 items and offers everything a footballer's heart desires – shoes, clothing, equipment, fan articles and other running and training products.

A very special highlight is OUTFITTER's clubhouse. Football clubs and associations can configure their own kits online, get special conditions, and learn valuable tips about football.

BE EXCELLENT developed the new shop in Responsive Web Design to be in line with the latest mobile trends. The content automatically adapts to the devices and is displayed to the user optimally.

Furthermore, the experts from BE EXCELLENT integrated the following functionalities and third-party systems into the existing system landscape:

  • OMS Light
  • PayOne (PayPal, credit card, Klarna),
  • Amazon Payments, Amazon Login
  • Backends
  • Copernica Newsletter
  • Trusted Shops
  • Google Tag Manager


Discover the new shop:


Read the complete case study soon:

Case Studies