16. March 2015

TORQEEDO – online shop now on Demandware

Torqeedo, global market leader for electric outboards, has launched its new online shop on the 5th March 2015. Torqeedo decided on the Demandware cloud-based e-commerce solution and chosen BE EXCELLENT for implementation and all shop adaptations.

Torqeedo is expanding its online sales activities and focusing on a target group-specific approach to best serve the core clientele of traders. Depending on the target group – trader or customer –purchases of their innovative products can be made at one of the two online channels – the B2B- or B2C-Shop.

The pioneer in the field of water-based electromobility sells products worldwide. Therefore Torqeedo needs a multi-national shop-solution. From now on traders of Torqeedo´s products can purchase online in 26 countries, four languages and three currencies.

Responsive web design ensured a better usability of the shop for all devices. An additional feature is a seamless connection between the company website and online store to create a better brand awareness and customer shopping experience.