Excellence Showroom in Berlin
360° - FROM PROSPECT TO BRAND ADVOCATE
In today's connected world one needs much more than impressive advertising and great operational performance to convert a prospect into a new customer. Digital savvy customers are used to miscellaneous touch points – e.g. website, blog, in-store, etc. – to form their opinion and finally for purchasing the product. These touch points are of vital significance for brands and retailers, because they promote the permanent dialog between brand and clients – having a massive effect on brand awareness.
The key success factor therefore is a consistent, unique and systematically implemented customer journey for retaining a continual brand-customer-dialog.
Customers now are channel-hoppers – they jump between channels for search, decision-making and interaction, each building their own unique pick-and-mix customer journey and disrupting traditional journey flows. Retailers need to take a 360°-view of integrated retail and should provide multiple channel touch points across the eco-system to ensure permanent dialog. This is the major challenge!
BE EXCELLENT (part of Dept) has developed a showroom – a real world interactive experience – in which our visitors get the golden opportunity to take a 360°-view of integrated retail. The showroom also visualises how to synchronise all channels in the perfect way to achieve a personalised, unified and unique customer journey.
TAKE A LOOK!
THE SHOWROOM DEMONSTRATES
- Showroom scenarios let you interact with multiple channel experiences
- Complex technologies are demonstrated in a comprehensive and practical manner
- It is an opportunity for role play
TECHNOLOGIES TO TOUCH
- On-Demand E-Commerce
- Content Management
- Customer Experience Management
- Sales & Marketing Automation
- Product Information
- Mobile Payment Management